The New Typography at MOMA is a small collection of posters and smaller printed pieces from 1927–1937, inspired by Jan Tschichold’s book of the same name.
Rejecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration (frequently photomontage) could be arranged in harmonious, strikingly asymmetrical compositions.
The small exhibit is predominantly (visibly aged) white paper with two colors of ink, generally black and a primary or secondary color. Apparently everything I was drawn to involved warm tones, whether in the prints themselves or the reflections on top of them, save for the last image where the dark colors of the oversized B reveals Gabriel Orozco’s Mobile Matrix in the 2nd floor atrium.
Up through July 12, 2010
